The human and committed aspect appeals to new generations of entrepreneurs. Discover why our hybrid agency and Startup Studio model transforms the relationship with founders.
In the traditional ecosystem, the relationship between a startup and its media agency is purely transactional: a contract, fees, and an obligation of means. If the campaign fails, the agency gets paid anyway. For an hyper-growth startup, whose cash flow is the sinews of war, this model is obsolete and anxiety-inducing.
It is precisely to break this imbalance that Jour de Chance has developed a "Startup Studio" approach. Beyond the advisory role, we offer a select number of startups a Media for Equity model.
The principle is simple: instead of invoicing 100% of our consulting or media buying services in cash, we convert part of our remuneration or margin into equity stakes in the startup (shares or warrants/BSA).
"When we invest our own time and our margin in a startup, we leave no room for 'vanity metrics'. If the acquisition cost doesn't drop, we lose money. It is the most radical form of transparency in the influence and media market."
We do not offer this model to everyone. The Jour de Chance investment team audits about twenty startups each quarter according to classic "Due Diligence" criteria:
Stepping through the looking glass fundamentally transforms an agency's approach. At Jour de Chance, we think like founders, because we are ones too.
Digital acquisition and media strategy experts.