Startup Studio & Media for Equity
Beyond media consulting, Jour de Chance invests media and expertise in high-potential startups. Our conviction: growth works best when the agency has skin in the game.
Media for equity, concretely
The principle is simple: we exchange media space and expertise for an equity stake. For a startup, it means access to TV, out-of-home or large-scale digital without burning the round you just raised. For us, it means total alignment: we only win if your growth is real.
This model has been common in Germany and Scandinavia for fifteen years (ProSiebenSat.1, Aggregate Media) but remains rare in France. We believe it is one of the most under-used growth financing tools on the French market.
What we bring
- Media: TV, out-of-home, audio and digital campaigns valued at negotiated agency rates — your equity euro buys more visibility than any cash euro.
- Expertise: media strategy, creative, AI automation and ROI measurement, run by the same team that serves our paying clients.
- A network: media owners, production studios, investors and the founders of our portfolio companies.
Our investment criteria
We review a handful of opportunities per year. What we look for: a product already validated by the market (recurring revenue or strong organic traction), a B2C or B2B2C market where awareness is a decisive lever, and founders who treat media as an investment, not an expense. Sound like you? Let's talk.
Our Investments
Because we only advise what we practice. Jour de Chance has invested in and supports the growth of these gems.