The real ranges, no fluff: from addressable TV at €5,000 to national prime time at €120,000 per spot.
The short answer:
1. Media buying — the main item. Spot price depends on channel, time slot, season and expected audience (measured in GRP). Official rate cards are rarely the price paid: through a media agency, negotiated discounts commonly reach 20–40%.
2. Production — a 20 to 30 second spot. Motion design editing from existing assets costs €5,000–15,000; a shoot with director and actors, €30,000–80,000. Smart startups recycle their best digital creative, adapted to TV codes (and French ARPP clearance rules).
3. Technical fees — broadcast-ready files, format adaptations, airing verification and agency fees. Count 5–10% of total budget.
| Campaign type | Media budget | Best for |
|---|---|---|
| Addressable TV (segmented) | €5,000 – €30,000 | Testing, precise geo/demo targeting, small budgets |
| DTT & thematic channels | €20,000 – €80,000 | First national wave at controlled cost |
| National campaign (major channels) | €50,000 – €150,000 | Product launch, fast awareness |
| 30s prime time spot TF1/M6 | €60,000 – €120,000 / spot | Established brands, peak audiences |
| Show sponsorship | €30,000 – €200,000 | Repeated presence, image association |
| CTV / Streaming (replay, AVOD) | €10,000 – €50,000 | Digital targeting + TV screen, fine measurement |
Observed media-buying ranges in France (excluding production). Everything is negotiable: season, volume and flexibility move prices significantly.
The €25K test — €5K production (asset adaptation) + €18K addressable TV on 2 regions + drive-to-web measurement. Goal: validate that TV delivers a competitive acquisition cost before scaling.
The €100K launch — €20K production + €70K media mixing DTT and addressable + €10K synchronized digital amplification (Search to capture the demand created, social retargeting). The most common scenario among our Series A clients.
The €300K+ scale — access to major channels in access and prime time, full TV attribution, GRP optimization per wave. At this level, every negotiation point is worth tens of thousands of euros: your buying partner becomes strategic.
With addressable (segmented) TV, campaigns start from €5,000 in media spend. For national presence on linear TV, plan at least €50,000 to make an impact.
From €5,000 for a simple spot (motion design, stock footage) to €50,000+ for a full shoot with actors. Many startups adapt their best digital creative to TV codes, which cuts costs significantly.
Yes, provided you measure it. Drive-to-web tracking, dedicated promo codes and brand lift studies let you compute a real ROI. Our clients typically see a 15–30% amplification effect on their digital channels during TV waves.
Not mandatory, but a media agency accesses negotiated rates (often 20–40% below rate cards), knows the low seasons and handles technical constraints (clearance, ARPP). On a €100K budget, the savings far exceed the fees.
In 72h, we price your TV scenario with real negotiated rates. Free.
