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Pulse — competitive media radar

The real-time dashboard that lets brands detect a competitor's ad-pressure spike and react within hours, not weeks.

PulseLIVE
Share of Voice
19.2%
+1.8 pts
Mentions
14.6k
+12.3%
Est. media spend
4.8M€
-3.2%
Net reach
38.1M
+5.4%
Share of Voice — your market
B
26.8%-2.1
Your brand
19.2%+1.8
A
17.0%+0.4
C
14.1%+0.9
D
11.6%-0.3
E
11.3%-0.1
Live alerts
Competitor B: ad-pressure spike +412%
147 mentions in 60 min across Tier-1 press. Possible offensive launch.
critical•Press•12 min
Competitor A TV spend ramp: +€420K / 7 days
GRP surge on national news segments. Watch acquisition costs.
high•TV•1h
New (D)OOH campaign by Competitor C in 4 capitals
Fresh creative flagged across transit hubs.
medium•(D)OOH•2h
Competitor D paid-search bid surge on core keywords
CPC up 31%. May affect your acquisition costs.
high•Digital•4h
Competitor channel mix
Digital 58%TV 18%Press 10%(D)OOH 8%Radio 6%
Total mentions
14.6k
+12.3%
Earned vs paid
68%
+4.1%
Tier-1 coverage
31.4%
+2.8%
Avg daily reach
1.27M
-1.2%
Channel mix — estimated spend
% of paid media by channel, per competitor
Your brand
A
B
C
D
DigitalTVPress(D)OOHRadio
Top outlets
OutletMentionsSoV
Tier-1 outlet #128722.4%
Tier-1 outlet #226419.8%
Tier-1 outlet #324118.1%
Tier-1 outlet #419814.6%
Tier-1 outlet #51429.8%
Net sentiment
+48
+3.2
Positive mentions
8 484
+9.1%
Negative mentions
1 462
-2.4%
Critical threshold
0
0
Sentiment mix — by competitor
Positive / Neutral / Negative breakdown
Your brand
+48 net
A
+26 net
B
+37 net
C
+26 net
D
+47 net
E
+50 net
PositiveNeutralNegative
Efficiency quadrant
Estimated spend vs Share of Voice
Your brandABCDE
← Low spendHigh spend →
Share of Voice by market
SoV % per competitor and country
DEFRUKESITPLPTNL
Your brand
14
20
26
32
16
22
29
35
A
19
25
9
16
22
28
12
18
B
8
15
21
27
11
17
23
29
C
20
26
10
16
22
29
13
19
D
9
15
22
28
12
18
24
8
Alert feed
Ranked by severity — real-time across all channels
Competitor B: ad-pressure spike +412%
147 mentions in 60 min across Tier-1 press. Possible offensive launch.
critical•Press•12 min
Competitor A TV spend ramp: +€420K / 7 days
GRP surge on national news segments. Watch acquisition costs.
high•TV•1h
New (D)OOH campaign by Competitor C in 4 capitals
Fresh creative flagged across transit hubs.
medium•(D)OOH•2h
Competitor D paid-search bid surge on core keywords
CPC up 31%. May affect your acquisition costs.
high•Digital•4h
Your brand: favorable earned-media thread (+8%)
Quality high, reach contained. Amplification opportunity.
low•Social•6h
Competitor B sponsorship deal detected on prime TV
New billboard presence on daily access slot.
medium•TV•8h
Trending narratives
Story clusters driving the conversation
Quarterly earnings season+24%
1820Positive
Product announcements+18%
1640Neutral
Regulatory shift+42%
980Negative
Sector volatility-8%
870Neutral
Retail demand rebound+18%
760Positive
Pricing / fee wars+11%
420Positive

Anonymized illustration — real client data replaced with generic labels.

React to competitor ad pressure — in hours, not weeks

Most brands discover a competitor's offensive campaign when it's already everywhere. Pulse closes that gap. It continuously monitors your competitive set across press, TV, (D)OOH, radio and digital, and flags abnormal Share of Voice and spend movements the moment they start.

The dashboard below is an anonymized illustration. We first built Pulse for a European online broker operating in one of the most competitive media markets there is — online trading — where a rival's surge can lift acquisition costs across the board overnight.

What you get

Pulse turns competitive monitoring from a monthly report into a live, automated decision tool — and pairs naturally with our media cost benchmarks and mix planning.

Frequently asked questions

What does Pulse track?

Competitors' Share of Voice, estimated media spend, channel mix, mentions, sentiment and — critically — sudden ad-pressure spikes across press, TV, (D)OOH, radio and digital.

Why does real-time matter?

When a competitor launches an offensive campaign, every day of delay is lost ground. Pulse alerts you within the hour, so you can adjust bids, budgets or messaging before the wave peaks.

Is it built for my sector?

Pulse is configured per market and competitive set. It was first deployed for a European online broker; the framework adapts to any competitive, media-intensive category.

Want Pulse for your market?

Let's scope your competitive set and the signals that matter to you.

Talk to us about Pulse