How much of your budget in TV, social, search? Get a first allocation in 10 seconds, based on your stage and goals.
Discover the ideal budget allocation for your current growth stage.
Most startups over-invest in digital performance channels (Meta, Google) until saturation: CAC rises, audiences burn out, growth plateaus. That's the advertising glass ceiling syndrome. The way out is diversification: TV and out-of-home create demand that your digital channels then capture at lower cost.
The allocations in this simulator reflect that principle: as your brand matures, the share of awareness media grows — and your blended acquisition cost drops. To go beyond simulation, our free media audit prices your exact scenario with real negotiated rates. And if TV intrigues you, check our TV advertising cost guide.
It is based on the allocations we actually run for our clients, driven by two variables: maturity stage (seed, scale-up, leader) and primary goal (awareness, acquisition, mixed). These are proven starting points, not absolute truths: every market has its specifics.
It's how your advertising budget is split across channels: TV, out-of-home, radio, social ads, search… A good mix combines awareness channels (which create demand) and capture channels (which convert it), in proportions that depend on your growth stage.
Below €20,000, focus on 1 or 2 digital channels rather than spreading thin. Above that, diversification becomes a performance lever: that's exactly where a structured media mix makes the difference.
