Each of the 12 answers carries 0–10 weighted points. We aggregate them into 4 dimensions (diversification, measurement, data, creative) and an overall score out of 100.
What's the radar for?
It shows your balance across the 4 dimensions at a glance. A spiky shape means uneven maturity — the lowest axis is usually your fastest win.
What do I do next?
Focus on your lowest dimension first. Our free media audit turns this self-assessment into a costed action plan.
