A scientific method of comparing two versions (A and B) of a webpage, email, or ad to determine which performs better.
TV advertising delivered only to selected households, via operator boxes, based on targeting criteria.
The French advertising self-regulation authority that clears every spot before TV broadcast.
The rules determining how credit for sales and conversions is assigned to different marketing channels.
Streaming platforms funded by advertising: Netflix with ads, Prime Video, channels' replay services...
A study measuring a campaign's real impact on awareness, consideration and purchase intent.
The set of measures ensuring your ads don't appear in contexts harmful to your brand.
The final file of a TV spot, compliant with channels' technical and regulatory standards.
The total investment needed to convince a new customer to buy your product or service.
The amount paid by the advertiser only when a user performs a specific action (purchase, lead, signup).
The price paid for each click on your ad, the dominant buying model in Search.
The acquisition cost of a qualified prospect who left their contact details.
The Cost Per Thousand impressions. The price charged for a thousand ad views.
The cost of one view of your video ad, the buying model of YouTube and online video.
The percentage of people who click on an ad after seeing it.
Any television connected to the Internet, allowing video on demand or targeted advertising via TV apps.
Automatic generation of personalized ad variants based on audience, context or weather.
Digital Outdoor Advertising. All advertising on digital screens in public spaces (streets, subways, airports, malls).
Advertising techniques designed to generate physical visits to a point of sale.
The technology platform for buying ad space programmatically, through real-time auctions.
The data your company collects directly from its customers and visitors, with their consent.
The average number of times an exposed individual sees your advertising message.
Limiting how many times the same ad is shown to the same individual over a given period.
Optimization for generative AI engines. The SEO of the new decade.
The gap between an ad space's official price (rate card) and the price actually paid after negotiation.
The main unit of measurement to evaluate the advertising pressure of a campaign, particularly on Television.
One media channel's indirect impact on other channels' performance, invisible in classic attribution.
A marketing strategy aimed at bringing the customer to you (attraction) rather than going out to get them (interruption).
Measuring the conversions that wouldn't have happened without your campaign — advertising's real causal effect.
A measurable metric used to evaluate the success of a strategic objective.
An algorithmic audience composed of people who statistically resemble your current best customers.
The total revenue (or margin) a customer will generate throughout their relationship with your company.
An investment mechanism where a media group or fund exchanges advertising space for a share of a startup's capital.
Also called Blended ROI, MER measures overall marketing efficiency by dividing total revenue by total marketing spend.
A statistical method measuring each media channel's real contribution to sales, without relying on cookies.
Video advertising on the web and social networks: YouTube, TikTok, Meta, streaming platforms.
The company actively pushes its commercial message to a target audience that hasn't requested it (interruption).
The highest-audience TV slot, roughly 8:30–10:30 pm, and the most expensive to buy.
The automated buying and selling of digital advertising inventory in real-time (RTB - Real Time Bidding).
The percentage of your target audience exposed at least once to your campaign.
Advertising aired within TV programs watched on demand on the channels' platforms.
Serving ads to users who have already interacted with your brand (site visit, add to cart) without converting.
It measures how much revenue is generated for every euro invested in an advertising platform.
Buying sponsored links on search engines (Google Ads).
Organic referencing. All techniques aimed at organically ranking a website's pages in Google's top (free) results.
A measurement architecture where events transit through your server rather than the user's browser.
Your share of advertising investment (or visibility) in your market, compared to competitors.
Trackers set by third-party domains, historically central to ad targeting, now disappearing.
Associating a brand with a TV show via billboards aired before, during and after the program.
The percentage of ad impressions actually visible on screen according to market standards.
Don't let anyone create a black box around your growth. Our senior experts decrypt your data for free.
Request an Audit (Clear & Transparent)