The French advertising self-regulation authority that clears every spot before TV broadcast.
The ARPP reviews every TV ad before airing and issues a favorable, to-be-modified or unfavorable opinion. It checks compliance with ethical rules: legal mentions, health or environmental claims, protection of minors, regulated sectors (alcohol, credit, gambling...).
An unfavorable ARPP opinion 3 days before airing is the classic first-TV-spot nightmare. Regulated sectors (fintech, health, CBD, betting) must anticipate several rounds.
"We pre-validate scripts before production for sensitive sectors — a creative brief that integrates ARPP constraints from the start avoids 90% of rejections and costly reshoots."
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