Your Meta CAC climbing quarter after quarter? That's the signal it's time to diversify. We take D2C brands to the next level.
Every D2C brand follows the same trajectory: euphoric beginnings on Meta, then saturation — repeating audiences, climbing CAC, eroding ROAS. That's the advertising glass ceiling syndrome: past a certain budget, every extra euro on the platforms returns less.
The way up is demand creation: addressable TV and DOOH install the brand, digital captures and converts. The halo effect does the rest — our D2C clients typically see 15–30% improvement in digital performance during offline waves. And for brands sold in retail, drive-to-store links media investment to shelf sales.
The right signal isn't revenue but digital saturation: if your Meta CAC grew more than 30% in a year at constant budget, diversification is profitable. In practice it often happens between €3M and €10M annual revenue.
Drive-to-web (airing/traffic correlation), dedicated promo codes, geo-located post-tests and media mix modeling for larger budgets. Perfect attribution doesn't exist, but rigorous measurement does.
Yes: adapting your digital assets to TV codes (and French PAD/ARPP standards) or full production with our partner studios. Your best social creative often has 80% of the work done already.
Free audit: we calculate what diversification would bring your brand.
