D2C & Retail Vertical

The media agency for D2C brands

Your Meta CAC climbing quarter after quarter? That's the signal it's time to diversify. We take D2C brands to the next level.

The D2C glass ceiling

Every D2C brand follows the same trajectory: euphoric beginnings on Meta, then saturation — repeating audiences, climbing CAC, eroding ROAS. That's the advertising glass ceiling syndrome: past a certain budget, every extra euro on the platforms returns less.

Our approach

The way up is demand creation: addressable TV and DOOH install the brand, digital captures and converts. The halo effect does the rest — our D2C clients typically see 15–30% improvement in digital performance during offline waves. And for brands sold in retail, drive-to-store links media investment to shelf sales.

They scaled up

Sisley

Digital transformation and data-driven management for an iconic luxury house.

See the case →

Les Comptoirs de la Bio

Leaflet digitalization and drive-to-store strategy for the organic retail network.

See the case →

Frequently asked questions

From what revenue does TV make sense for a D2C brand?

The right signal isn't revenue but digital saturation: if your Meta CAC grew more than 30% in a year at constant budget, diversification is profitable. In practice it often happens between €3M and €10M annual revenue.

How do you attribute sales generated by TV or OOH?

Drive-to-web (airing/traffic correlation), dedicated promo codes, geo-located post-tests and media mix modeling for larger budgets. Perfect attribution doesn't exist, but rigorous measurement does.

Do you also handle spot production?

Yes: adapting your digital assets to TV codes (and French PAD/ARPP standards) or full production with our partner studios. Your best social creative often has 80% of the work done already.

Ready to break out of Meta-only?

Free audit: we calculate what diversification would bring your brand.

Request my free audit Talk to an expert