A statistical method measuring each media channel's real contribution to sales, without relying on cookies.
Media Mix Modeling analyzes historical sales and media investments (TV, digital, OOH, promotions, seasonality...) to model each lever's contribution to revenue. Unlike digital attribution, it works without individual tracking and captures offline and long-term effects.
With third-party cookies disappearing and platforms growing more opaque, MMM is back as the reference tool for arbitrating large budgets. Modern ML-powered models are accessible far below historical CAC 40 budgets.
"We deploy light, iterative MMMs from €500K of annual media budget: a model retrained quarterly that guides cross-channel reallocation, rather than a static study every 3 years."
Let's conduct an audit of your metrics together to identify your true growth levers.
