A study measuring a campaign's real impact on awareness, consideration and purchase intent.
A Brand Lift compares a sample exposed to your campaign with an unexposed control sample. The difference between the two groups — on spontaneous awareness, ad recall or purchase intent — quantifies the brand effect truly attributable to the campaign.
It's the only robust method to prove the effect of an awareness campaign (TV, DOOH, online video) that digital tracking tools can't see. Essential to defend a branding budget in front of a board.
"We include a Brand Lift on every significant TV or video campaign, and cross it with drive-to-web (post-airing traffic spikes) to connect awareness and performance in a single report."
Let's conduct an audit of your metrics together to identify your true growth levers.
