The price paid for each click on your ad, the dominant buying model in Search.
With CPC buying, you only pay when a user clicks your ad. CPCs vary enormously with keyword competition: from a few cents on long tail to over €20 on highly contested queries (insurance, B2B SaaS, legal).
CPC indicates bidding efficiency, not profitability: a cheap click that doesn't convert is still wasted money. It must always be read with conversion rate and final customer value.
"We arbitrate CPCs by value: on Google Ads, every keyword is evaluated on its real cost per conversion, and the less contested long tail often funds premium positions on strategic queries."
Let's conduct an audit of your metrics together to identify your true growth levers.
