TV advertising delivered only to selected households, via operator boxes, based on targeting criteria.
Addressable TV replaces, in real time, a national spot with a targeted one based on location, household composition or operator data segments. It can be bought from a few thousand euros, versus tens of thousands for a national linear campaign.
It removed TV's entry barrier: a startup can test the TV screen on 2 regions with €5,000, measure, then scale. It's the ideal tool for TV test-and-learn.
"It's our favorite TV entry point for scale-ups: we target the regions where your digital customers already convert, then widen wave after wave following the cost per incremental visit."
Let's conduct an audit of your metrics together to identify your true growth levers.
