LTV (or CLV) is an estimated projection. It considers the average order value, purchase frequency, and customer retention duration (before they 'churn' or unsubscribe).
It defines how much you can afford to spend to acquire a customer (the CAC). A high LTV (subscription products, strong repeat purchases) allows dominating competitors by being able to bid much higher in ad auctions.
"Our media work doesn't stop at the first acquisition. We build Retention and Reactivation loops via CRM and smart Retargeting to maximize the organic LTV of the initially acquired cohorts."
Let's conduct an audit of your metrics together to identify your true growth levers.
