Formula: (Number of clicks / Number of impressions) x 100. A 2% CTR means that out of 100 times the ad was displayed, 2 people clicked.
CTR is the immediate indicator of 'Creative' effectiveness (the visual and the hook). A good CTR indicates your message resonates with the target audience.
"CTR is the most powerful optimization lever for algorithms (Google, Meta). An ad with a high CTR will be shown more often and for less money by platforms, as they favor engaging content. We frantically A/B test creatives to break through the CTR glass ceiling."
Let's conduct an audit of your metrics together to identify your true growth levers.
