The PAD (French acronym for 'ready to air') is your spot's final version, encoded to the networks' technical standards (loudness, format, airing verification) and cleared by the ARPP. Without a compliant PAD delivered on time — usually 5 working days before airing — no broadcast, even if the space is bought.
It's a step often underestimated by first-time TV advertisers: a rejected or late PAD can wipe out an entire airing wave, with no refund of the reserved space.
"We manage the whole PAD chain: adapting digital creative to TV standards, ARPP clearance, encoding and delivery to networks. Your spot is airable, on time, without last-minute back-and-forth."
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