The final file of a TV spot, compliant with channels' technical and regulatory standards.
The PAD (French acronym for 'ready to air') is your spot's final version, encoded to the networks' technical standards (loudness, format, airing verification) and cleared by the ARPP. Without a compliant PAD delivered on time — usually 5 working days before airing — no broadcast, even if the space is bought.
It's a step often underestimated by first-time TV advertisers: a rejected or late PAD can wipe out an entire airing wave, with no refund of the reserved space.
"We manage the whole PAD chain: adapting digital creative to TV standards, ARPP clearance, encoding and delivery to networks. Your spot is airable, on time, without last-minute back-and-forth."
Let's conduct an audit of your metrics together to identify your true growth levers.
