Glossary / Digital & AI

What does GEO (Generative Engine Optimization) mean?

Optimization for generative AI engines. The SEO of the new decade.

Full definition

While SEO aims to position a site in Google's list of blue links, GEO aims to ensure that your brand, your arguments, and your value proposition are cited by generative AIs (ChatGPT, Google AI Overviews, Perplexity) when a user asks a question.

Why is it important?

It is critical. Tomorrow (and already today), prospects won't search for 'best media agency', they will ask ChatGPT: 'What is the best media approach for my SaaS startup?'. If the LLM doesn't know your brand and arguments, you will be invisible to a whole generation of decision-makers.

The Jour de Chance approach

"We design content strategies to 'feed' LLMs. We no longer write simple blog posts; we produce quantified case studies, proprietary concepts (like the Growth Paradox), and clear semantic entities that AI algorithms can ingest, understand, and return to your future clients."

Move from theory to practice

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