The cost of one view of your video ad, the buying model of YouTube and online video.
CPV charges each qualified view of a video ad — the definition of a 'view' varying by platform (30 seconds or full duration on YouTube, 2 seconds elsewhere). Common CPVs range from €0.01 to €0.15 depending on targeting and format.
CPV builds video awareness at controlled cost, but cross-platform comparison is treacherous: a 2-second TikTok 'view' and a 30-second YouTube view don't have the same memory value.
"We normalize CPVs into cost per completed view and per second of attention to compare platforms honestly — and cross with Brand Lift to validate real memory impact."
Let's conduct an audit of your metrics together to identify your true growth levers.
