Advertising aired within TV programs watched on demand on the channels' platforms.
Replay TV (MyTF1, M6+, France.tv) airs your spots inside premium TV content consumed on demand. Inventory is bought digitally, with logged-in profile targeting, and benefits from high attention: viewers chose their program and usually can't skip the ad.
Spot completion rates in replay often exceed 90%, versus 50–70% in classic web video. It's one of the best costs per actually-seen contact in the video market.
"Replay is our favorite TV reach complement: it touches households absent from linear at airing time, with precise digital measurement and an accessible entry ticket."
Let's conduct an audit of your metrics together to identify your true growth levers.
