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Glossary / Strategy & Growth

What does Outbound Marketing mean?

The company actively pushes its commercial message to a target audience that hasn't requested it (interruption).

Full definition

It groups all classic 'Push' techniques: TV Ads, OOH (DOOH), Social Ads, Cold Emailing, Teleprospecting.

Why is it important?

Necessary for massive and rapid volume acquisition. When no one knows the solution you offer (disruptive product), no one searches for it on Google. You must 'interrupt' the target to create the need and awareness.

The Jour de Chance approach

"Modern Outbound is no longer the blind carpet-bombing of the 90s. All our TV or Digital (Outbound) plans are coupled with Data analysis to ensure we only interrupt the 'right' target at the 'right' time, maximizing attention and minimizing waste."

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