Digital Outdoor Advertising. All advertising on digital screens in public spaces (streets, subways, airports, malls).
DOOH is the digital evolution of traditional billboards (OOH). It allows broadcasting videos or animations with unprecedented flexibility. Buying can even be done programmatically (pDOOH), allowing creatives to be adapted in real-time based on weather, time, or the surrounding audience.
It offers massive visual impact (branding) while bringing digital agility. It is the ultimate tactical medium for generating local awareness with very high memorization.
"We use DOOH as a wingman to your digital campaigns. We deploy targeted digital screens in key subway stations to flood geographic areas (Geo-Targeting) where we know your prospects are concentrated. Result: an explosion in CTR on your Social Ads in the same area."
Let's conduct an audit of your metrics together to identify your true growth levers.
