The main unit of measurement to evaluate the advertising pressure of a campaign, particularly on Television.
GRP (Gross Rating Point) is the fundamental indicator of advertising pressure. Technically, it is the average number of advertising contacts obtained per 100 individuals in the target audience. A GRP of 100 means, in theory, that every person in your target has been exposed to the ad once, or that 50% of the target has been exposed twice.
GRP allows advertisers to compare the intensity of different TV campaigns or media plans on the same basis. It is the universal currency for buying space in traditional media.
"At Jour de Chance, we hack classic GRP. Instead of buying 'blind' GRP (Broad), we optimize the cost per useful GRP via Addressable TV. We target households that look like your best digital customers, transforming a pure awareness tool into a performance driver."
Let's conduct an audit of your metrics together to identify your true growth levers.
