Streaming platforms funded by advertising: Netflix with ads, Prime Video, channels' replay services...
AVOD (Advertising Video On Demand) is streaming partly or fully funded by advertising. The arrival of ad tiers on Netflix, Prime Video and Disney+ opened massive premium inventory, on top of channels' historical replay platforms (MyTF1, M6+).
AVOD combines TV's exposure quality (big screen, high attention) with digital's targeting and measurement. It's the fastest-growing inventory in the video market.
"We integrate AVOD into TV plans as reach extension on audiences watching less linear TV — tracking deduplicated cost per contact against linear and CTV."
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