AVOD (Advertising Video On Demand) is streaming partly or fully funded by advertising. The arrival of ad tiers on Netflix, Prime Video and Disney+ opened massive premium inventory, on top of channels' historical replay platforms (MyTF1, M6+).
AVOD combines TV's exposure quality (big screen, high attention) with digital's targeting and measurement. It's the fastest-growing inventory in the video market.
"We integrate AVOD into TV plans as reach extension on audiences watching less linear TV — tracking deduplicated cost per contact against linear and CTV."
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