Video advertising on the web and social networks: YouTube, TikTok, Meta, streaming platforms.
Online video covers all digital video formats: YouTube pre-rolls, TikTok and Meta in-feed videos, media sites' video placements. It's bought on CPM or CPV, with fine digital targeting, from 6-second bumpers to long formats.
Online video extends TV's emotional power to younger, more targetable audiences. It also allows testing creative at low cost before airing it on television.
"We think of TV and online video as one video ecosystem: deduplicated reach, creative adapted to each platform's codes, and budget continuously reallocated toward the lowest cost per useful contact."
Let's conduct an audit of your metrics together to identify your true growth levers.
