Is your startup ready for its first TV campaign? The 5 prerequisites before launching

< p > Many founders view Television as the ultimate consecration("We made it!").And rightly so: it's an unparalleled growth accelerator. But a TV campaign, even Addressable (Segmented TV) or Connected (CTV), isn't prepared like a Facebook Ads campaign.It's a strategic commitment requiring your infrastructure to absorb the shock of millions of impressions.

< p > At < strong > Jour de Chance, we refuse certain TV projects if the advertiser isn't "ready". Here is the checklist of 5 essential elements to validate before buying your first spot on major networks.

< h2 > The 5 Prerequisites Checklist

1. A Product/Service with flawless Product-Market Fit

Television acts as a magnifying glass. If your product is excellent, it will multiply your sales. If the customer experience is deficient (complicated UX, bugs, missed delivery times, saturated Customer Service), TV will accelerate your bad reputation. Ensure your satisfaction metrics (NPS) are in the green before launching.

2. A "Bulletproof" website and purchasing funnel

During the minute following your spot's broadcast (Drive-to-Web effect), traffic to your site can be multiplied by 10 or 20. If your server crashes (error 502), you've literally burned thousands of euros for nothing. Your hosting must be scalable, and your purchasing funnel optimized for mobile (since 80% of TV searches are done on the smartphone "Second Screen").

3. Mastered Brand Protection (SEO/SEA)

Viewers won't type your exact URL. They'll search for your brand name on Google. If your competitors bid on your brand name via Google Ads exactly when your TV spot airs, they will capture the traffic YOU paid for! Securing your brand's Search layout is the absolute prerequisite.

4. A robust tracking infrastructure

TV ROI is measurable today, but not with Google Analytics alone. Before broadcasting, you must implement TV-tracking solutions (like Realytics or Adalyser) that synchronize broadcast logs with your web sessions to measure incremental traffic minute by minute.

5. Sufficient budget (and not just for Media)

To have an impact, frequency is key. A TV campaign isn't meant to "be seen once", it's meant to be repeated. Set aside at least €30,000 for your first Addressable TV test, but don't forget the production budget: an amateur or low-quality spot on a large screen can harm your brand image.