Our experts share their analysis on the evolution of the advertising market.
How do ChatGPT or Perplexity choose their sources? Discover why your Brand Awareness now carries more weight than your backlinks.
Why has CTV become the perfect convergence platform for startups? Analyzing a format that combines the prestige of traditional television with web KPIs.
The advertising industry emits millions of tons of CO2. Discover how our Responsible Purchasing policy reconciles acquisition performance and environmental impact.
The human and committed aspect appeals to new generations of entrepreneurs. Discover why our hybrid agency and Startup Studio model transforms the relationship with founders.
Gone are the days when street advertising was seen as a blind expense. Discover how mobile data allows attributing a store visit to an advertising billboard.
Discover through a detailed infographic how Mass Media infiltrates your e-commerce and retail statistics in an insidious and powerful way.
Acquiring a client for €10 on Facebook or €25 on TV: which holds more economic value for your company? The answer is mathematical and will shake up your performance reports.
The eternal debate between branding and performance is a false problem. Real growth lies in the synergy of both approaches.
Getting on television is a decisive step for a scale-up. Here is the checklist of 5 indispensable elements to successfully cross this milestone.
Have your customer acquisition costs suddenly exploded? Has your volume stagnated despite budget increases? It's time to break the digital glass ceiling.
The Algorithm Upheaval: From Indexing to Inference. Performance Manual for Jour de Chance Usage.
Access mass media without CAC40 budgets? It's finally possible. Here is how to target only your catchment areas.
Beyond a certain budget, the algorithm saturates. Discover why you need to diversify your channels before it's too late.
Digital Out Of Home is no longer reserved for giants. Practical guide to launching your first programmatic campaign.
How Essity and other large groups are regaining control of their audience through gamification.
Review of the medical Professionals case: how to generate qualified leads by offering value first.
Geofencing, Waze, Neighborhood DOOH... Forgotten levers to dominate your catchment area.
Hidden fees, opaque commissions, ineffective targeting... A media audit often reveals 20% wasted budget. Here is how to recover it.
Generative AI, the end of third-party tracking, the rise of social commerce... Prepare your acquisition strategy for tomorrow's challenges.
Your SEO team hates your SEA team? That's a good sign, but it's a mistake. Discover how to create profitable synergies.
No, TV is not just an awareness medium. With the right attribution tools, track the impact of each spot on your website.
An ugly banner can convert, but it will never build a brand. How to combine aesthetics and conversion rate.
