Your SEO team hates your SEA team? That's a good sign, but it's a mistake. Discover how to create profitable synergies.
< p > The eternal debate: should you pay for keywords on which you rank first naturally ?
The answer is (often) YES
Studies show that simultaneous presence in SEO and SEA increases the global click-through rate (CTR) much more than the sum of the two isolated. It's a cognitive bias of authority.
Data Sharing
Use your best SEA ads to write your SEO titles, and use your high-performing SEO pages to improve your SEA Quality Score.
