Beyond a certain budget, the algorithm saturates. Discover why you need to diversify your channels before it's too late.
< p > It's the classic scenario: you launch your startup, put €2000 on Facebook Ads, and the results are incredible.
< h3 > The €20k Wall
Then you decide to scale. You increase the budget to 10k, then 20k€. And there, catastrophe. The CPA doubles. This is the 'Scale-up Gap'.
How to break this ceiling?
Diversify your acquisition channels: TikTok for virality, DOOH for credibility, TV for power.
