How Essity and other large groups are regaining control of their audience through gamification.
< p > Google Chrome is removing third - party cookies.For brands that depended on easy retargeting, it's panic.
< h3 > Black Gold: First - Party Data
With Essity, we implemented gamified programs to collect proprietary data and create powerful Lookalike audiences.
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The Jour de Chance Team
Digital acquisition and media strategy experts.