Sold through mass retail, Lotus (Essity group) doesn't directly know its buyers. With third-party cookies disappearing, recruiting first-party data becomes strategic. The goal: mass-register consumers on the "Mon Bien-être Récompensé" loyalty program to qualify data and build brand preference.
A Meta (Facebook & Instagram) acquisition campaign, 100% performance-driven and cost-per-lead optimized.
Two-click sign-up right in the feed, with no redirect friction — a journey built to turn attention into registrations.
Dozens of message and visual variants tested continuously, keeping only the best performers. Result: a 4.6% CTR, well above sector benchmarks.
Over 14,000 qualified leads recruited over the period — proprietary data ready to activate in CRM.
"With Jour de Chance, we secured our data independence. Their campaigns let us continuously recruit thousands of qualified profiles, essential to our customer knowledge."
Stop depending on retailers or cookies. Build your own audience.
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