Deblock is not just another crypto app. It's a real current account (FR IBAN) regulated by the ACPR, integrating a secure crypto wallet. The challenge? Convincing two very different targets:
18-35 years old, tech-savvy, seeking non-custodial freedom.
25-50 years old, high income, investors, seeking the security of a real bank.
To create a sense of omnipresence and legitimacy, we deployed a tactical encirclement strategy (In & Out).
Massive activation in the Paris Metro (Platforms, Corridors, Saint-Lazare Station) and on digital screens in business districts (La Défense, QCA). The goal: install the brand in the daily life of high earners.
It's our secret sauce. We targeted mobile ads to people detected within 100m of traditional bank branches and financial districts. Message: "Your bank, but better."
Thanks to "Device IDs", we re-exposed on mobile people who passed in front of our OOH posters. Result: a fluid journey from discovery in the street to app download.
"For a Fintech, credibility is key. By displaying Deblock massively in public space (Metro/Stations) while surgically targeting on mobile, Jour de Chance created the instant 'Big Player' effect we needed."
