Medical Professionals (Refining Radiology) offers cutting-edge training in medical imaging. Their target (Radiologists, Gynecologists, Doctors) is one of the hardest to reach: little available time, high scientific standards, and imperviousness to classic "marketing" ads.
We replaced advertising with content. Instead of selling a training, we broadcast knowledge to prove value.
On Instagram and Facebook, we broadcast real ultrasound images with technical questions ("What is your diagnosis?"). This creates immediate engagement from the medical community wanting to test their knowledge.
Using LinkedIn targeting capabilities to specifically reach French and international "Radiologists" and "Medical Students". The message is adapted: career development and technical excellence.
We constantly test formats (Video vs Static Image) and messages (French vs English/German/Spanish) to reduce acquisition cost, allowing us to reach CPAs under 10€ on high-net-worth targets.
"Jour de Chance understood that to sell to doctors, you shouldn't do ads, but pedagogy. Their approach on social networks allowed us to become a reference in continuing education."
Prove your expertise before selling. We know how to do it.
Attract qualified leads