The short answer:
Cinema delivers maximum attention: big screen, immersive sound, a captive viewer who can't skip. It's the medium of emotional impact and brand quality. Targeting is powerful (by film, genre, area, venue), but reach builds more slowly than TV.
| Campaign type | Media budget | Best for / good to know |
|---|---|---|
| Local screening (2 weeks) | €1,500 – 8,000 | Store opening, drive-to-store |
| National screening (2 weeks) | €5,000 – 30,000 | Broad awareness, urban audience |
| 30s national spot | €3,000 – 10,000 | By period and number of theatres |
| Simple production | from €5,000 | Motion design, light editing |
| Premium production (shoot) | €15,000 – 70,000 | Actors, sets, direction |
Net buying ranges observed in France (excluding production unless noted). Everything is negotiable: season, volume and flexibility move prices.
The €10,000 local activation — €5,000 simple production + €5,000 screening across a catchment area's theatres. Perfect for a local launch or drive-to-store.
The €50,000 national campaign — €20,000 premium production + €30,000 national screening over 2 weeks, ideally synced with a TV or digital wave.
We price your cinema plan — screening and production — in 72h. Free.
