The short answer:
DOOH (digital out-of-home) combines OOH power with digital flexibility: up to 12 creatives a day, targeting by hour and context (weather, traffic), and programmatic buying via DSP. Pricier per contact than paper (~60% premium), but infinitely more agile. It's the fastest-growing out-of-home inventory.
| Campaign type | Media budget | Best for / good to know |
|---|---|---|
| Single screen (week) | €2,000 – 5,000 | Test, premium location |
| Urban digital network | €10,000 – 50,000 | City coverage, multiple creatives |
| Programmatic DOOH | CPM €4 – 9 | Contextual targeting, per-impression |
| Transit DOOH (stations, metro) | on quote | High captive audience |
| Creative production | €1,000 – 10,000 | Adaptation to digital formats |
Net buying ranges observed in France (excluding production unless noted). Everything is negotiable: season, volume and flexibility move prices.
The €6,000 contextual test — screens triggered by weather or hour over a precise area. Ideal for a time-sensitive offer.
The €30,000 city campaign — an urban digital setup with several dynamic creatives (DCO), synced with your paper OOH and mobile digital.
We price your DOOH plan, programmatic included. Free.
