The short answer:
Out-of-home (OOH) remains the medium of urban power: massive, unblockable visibility, ideal to plant a brand in the landscape. Prices vary hugely by location, format and city — central Paris is the most expensive. Incremental-visit measurement is improving, finally enabling true drive-to-store.
| Campaign type | Media budget | Best for / good to know |
|---|---|---|
| Bus shelter (zone B/C) | €120 – 280 / wk | Proximity, neighborhood targeting |
| Premium Paris shelter | up to €4,200 / wk | High-traffic locations |
| 4x3 panel | €200 – 1,500 / wk | Roadsides, outskirts |
| City-wide setup | €15,000 – 80,000 | Metro-area coverage |
| Large format / event | on quote | Maximum impact, peak moment |
Net buying ranges observed in France (excluding production unless noted). Everything is negotiable: season, volume and flexibility move prices.
The €8,000 neighborhood activation — a network of targeted bus shelters around your stores over 2 weeks. Ideal for a local launch measured in drive-to-store.
The €40,000 city campaign — a mixed shelter + panel setup across a metro area, synced with DOOH and geo-targeted digital.
We price your OOH plan with real media-owner rates. Free.
