The short answer:
Metro and transit offer a captive, massive audience: in Paris, 4.1 million riders a day and an average exposure of 12 minutes per trip. It's the ideal medium for urban frequency and drive-to-store. Formats range from a single corridor to a full station takeover, hence a very wide price range.
| Campaign type | Media budget | Best for / good to know |
|---|---|---|
| Corridor / platform poster | €200 – 2,000 / wk | Frequency, line targeting |
| Station network | €10,000 – 50,000 | Coverage of a line or city |
| Station takeover | €50,000 – 200,000 | Peak moment, maximum impact |
| Digital screens (stations/metro) | on quote | Captive audience, dynamic creative |
| Train / bus wrap | on quote | Mobility, extended visibility |
Net buying ranges observed in France (excluding production unless noted). Everything is negotiable: season, volume and flexibility move prices.
The €12,000 line activation — a poster network on the stations of a strategic line (near your stores) over 2 weeks. Ideal for targeted drive-to-store.
The €80,000 peak moment — an iconic station takeover for a launch, synced with DOOH and a geo-targeted digital wave.
We price your transit plan with real media-owner rates. Free.
