Paid social, D2C, B2B: breaking platform dependency and scaling acquisition without blowing up CAC.
More than half of marketers plan to raise their TikTok budget in 2027 (Kantar). What I buy on TikTok Ads for a scale-up, and what I leave alone.
Advantage+ is a $75B run rate at Meta, AI Max promises 14% more conversions at Google. What I hand over to the algorithm, and what I keep.
Influencer marketing: €587M invested in France in 2025. The creator's post matters less than what you do with the content afterwards in paid media.
Retail media: €775M in France in H1 2026, up 18%. Before you put budget into it, look at what you are buying: captured demand, not created demand.
Black Friday advertising: in peak week, Meta CPM runs 51% above September. The calendar to buy before the spike and harvest during it.
ChatGPT ads: self-serve is now open in Europe from €15 a day. What the first numbers say, and how to test the channel without burning your budget.
Pre-launch creative testing: spend 3 to 5% of the launch budget on micro-tests to learn which angle, which CPI and which retention await you before signing the big cheque.
Choosing launch countries for acquisition: a low CPM is not enough. The usage density, media cost and regulation grid to decide where to launch an app or game in 2026.
Two-sided marketplace acquisition: supply or demand first? The media method to build liquidity without paying twice for an empty market, with 2026 data.
Recruiting for hard-to-fill jobs: bakers, roofers, mechanics are not on LinkedIn. The local media plan that reaches them where they actually are, with 2026 data.
Restricted product advertising: gaming, crypto, alcohol, health. When Meta and Google say no, the method to keep acquiring without depending on a policy.
Franchisee recruitment is a B2B funnel: 399 applications for 9 signatures on average in France. The media method to beat those odds, with 2026 data.
Have your customer acquisition costs suddenly exploded? Has your volume stagnated despite budget increases? It's time to break the digital glass ceiling.
An ugly banner can convert, but it will never build a brand. How to combine aesthetics and conversion rate.
Beyond a certain budget, the algorithm saturates. Discover why you need to diversify your channels before it's too late.
Review of the medical Professionals case: how to generate qualified leads by offering value first.
