SEO, GEO and answer engines: getting cited by Google and ChatGPT alike.
AI models cite the brands the web already talks about. Why DOOH is the most underrated top-of-mind machine of 2026, and how to make it work for you.
JSON-LD, strict semantic markup, robots.txt... Discover the essential technical implementations so that ChatGPT, Perplexity, and Gemini can read (and recommend) your website.
Gone is the tracking of positions on specific keywords. Discover why GEO performance now focuses on prompts, citation rates, and reference sources.
How do ChatGPT or Perplexity choose their sources? Discover why your Brand Awareness now carries more weight than your backlinks.
The Algorithm Upheaval: From Indexing to Inference. Performance Manual for Jour de Chance Usage.
Your SEO team hates your SEA team? That's a good sign, but it's a mistake. Discover how to create profitable synergies.
