Media mix, post-funding budgets, audits: building a media strategy that supports every growth stage.
Netflix claims 12 million French viewers a month and a premium CPM. Six days later, it cut its 2026 ad forecast. What that changes for a scale-up buying the screen.
Digital drive-to-store spend jumped 33% in 2025 to 2.1 billion euros (Alliance Digitale). But the money goes to search and brand websites. The increment is elsewhere.
83% of French people listen to audio every day (Médiamétrie), and digital audio CPMs sit between 9 and 17 euros. Why digital audio advertising is missing from your plan.
38% of French people watch YouTube on their TV set (Arcom). YouTube advertising on connected TV is television: I buy it and measure it as such. My method.
Brand anniversary campaign: the one that works is not a nostalgia film. It is a dated offer, a way to capture contacts and a yearly event customers expect.
Media agency fee transparency: why I have clients pay their media budgets directly, and what France's Sapin law still fails to fix in digital advertising.
B2B B2C media strategy: when one brand sells to professionals and consumers, two separate plans pay for the same area twice. One base, two activation layers.
Small media budget: under €10k a month, the problem is not the amount, it is the spread. What 2026 really allows in social, search, TV and DOOH, with data.
The advertising industry emits millions of tons of CO2. Discover how our Responsible Purchasing policy reconciles acquisition performance and environmental impact.
The eternal debate between branding and performance is a false problem. Real growth lies in the synergy of both approaches.
Generative AI, the end of third-party tracking, the rise of social commerce... Prepare your acquisition strategy for tomorrow's challenges.
Hidden fees, opaque commissions, ineffective targeting... A media audit often reveals 20% wasted budget. Here is how to recover it.
