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The Blog

Deciphering growth levers.

Our experts share their analysis on the evolution of the advertising market — page 2 of 5.

AI & Automation 5 min

Lead Scoring and Routing: How AI Qualifies Your Inbound Leads in Real Time

Handling a lead within 5 minutes multiplies conversion rates. Here's how to automate inbound form qualification.

Mar 16, 2026 Read article
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Data & Security 5 min

Web Scraping & AI: How to Extract Public Data Reliably

Traditional scrapers break at the slightest layout change. Discover how AI enables flexible, semantic data extraction.

Mar 14, 2026 Read article
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SEO & GEO 5 min

SEO vs GEO Monitoring: Why Keywords Are Dead (And What to Measure Instead)

Gone is the tracking of positions on specific keywords. Discover why GEO performance now focuses on prompts, citation rates, and reference sources.

Mar 12, 2026 Read article
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AI & Automation 6 min

Internal RAG: How to Help Your Teams Query Your Knowledge Bases

Stop searching for lost files in Google Drive. RAG lets you query all internal documentation in natural language.

Mar 12, 2026 Read article
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Data & Security 5 min

Extracting Core Insights: Analyzing Competitor Customer Reviews with AI

Discover how to scrape and analyze thousands of customer reviews from your competitors to identify their product weaknesses.

Mar 10, 2026 Read article
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SEO & GEO 7 min

From SEO to GEO (Generative Engine Optimization): Why Offline brand awareness is the ultimate hack

How do ChatGPT or Perplexity choose their sources? Discover why your Brand Awareness now carries more weight than your backlinks.

Mar 9, 2026 Read article
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TV & Offline 4 min

Connected TV (CTV): the power of the living room screen with the precision of digital retargeting

Why has CTV become the perfect convergence platform for startups? Analyzing a format that combines the prestige of traditional television with web KPIs.

Mar 8, 2026 Read article
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Media for Equity 6 min

Media for Equity: Why Jour de Chance invests directly in the Startups it supports

The human and committed aspect appeals to new generations of entrepreneurs. Discover why our hybrid agency and Startup Studio model transforms the relationship with founders.

Mar 8, 2026 Read article
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AI & Automation 5 min

Automating Competitive Intelligence: Tracking Pricing and Features Effortlessly

Don't let competitors change their pricing in secret. Here's how to design an AI-powered automated monitoring system.

Mar 8, 2026 Read article
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Media Strategy 5 min

Responsible Media Buying: What our signing of the RFAR charter concretely means

The advertising industry emits millions of tons of CO2. Discover how our Responsible Purchasing policy reconciles acquisition performance and environmental impact.

Mar 7, 2026 Read article
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Media Strategy 8 min

Mass Media vs Digital Performance: why opposing the two kills your long-term growth

The eternal debate between branding and performance is a false problem. Real growth lies in the synergy of both approaches.

Mar 6, 2026 Read article
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AI & Automation 5 min

The End of Copy-Paste: Extracting Data from Complex PDFs to JSON

Invoice and report PDFs are locked goldmines. Learn how AI structures this data into JSON format in the blink of an eye.

Mar 6, 2026 Read article