Our experts share their analysis on the evolution of the advertising market — page 2 of 6.
Pre-launch creative testing: spend 3 to 5% of the launch budget on micro-tests to learn which angle, which CPI and which retention await you before signing the big cheque.
B2B B2C media strategy: when one brand sells to professionals and consumers, two separate plans pay for the same area twice. One base, two activation layers.
Choosing launch countries for acquisition: a low CPM is not enough. The usage density, media cost and regulation grid to decide where to launch an app or game in 2026.
Small media budget: under €10k a month, the problem is not the amount, it is the spread. What 2026 really allows in social, search, TV and DOOH, with data.
Two-sided marketplace acquisition: supply or demand first? The media method to build liquidity without paying twice for an empty market, with 2026 data.
Recruiting for hard-to-fill jobs: bakers, roofers, mechanics are not on LinkedIn. The local media plan that reaches them where they actually are, with 2026 data.
Restricted product advertising: gaming, crypto, alcohol, health. When Meta and Google say no, the method to keep acquiring without depending on a policy.
Franchisee recruitment is a B2B funnel: 399 applications for 9 signatures on average in France. The media method to beat those odds, with 2026 data.
AI models cite the brands the web already talks about. Why DOOH is the most underrated top-of-mind machine of 2026, and how to make it work for you.
Cookieless attribution is not a tool you buy, it is a method: first-party data, incrementality tests, MMM. What actually works in 2026, with numbers.
Marketing automation or headcount? A decision grid for scale-ups, the lessons from Klarna and IBM, and the order of operations that protects your payroll.
Artificial Intelligence and automation raise new security questions. Discover why entrusting the management of Meta and Claude to an agency is safer for your company.
